Orenda Winery Rebrands as Alveare Winery in Tribute to the Industrious Bee Hive

Carnation’s Orenda Winery is now Alveare Winery.

The brand relaunch will be celebrated with a re-grand opening at the Carnation winery on March 23rd and 24th from noon to 6 pm. The celebration will include wine samples, music and a food truck.

“We draw inspiration from the hive (Alveare in Latin/Italian) as the hive represents shared work amongst the community and collaboration in harmony with nature,” said Owner and Winemaker Samantha Kent. “Our wine reflects the soil, climate and geography of where our grapes are grown as well as the collective efforts of the vineyard workers, our winemaking team and community volunteers.”

“Our new name represents our roots in the community, our story, and the people around us,” said Owner, Beekeeper and Winemaker Xander Kent, who learned beekeeping while serving in the Peace Corps in the Gambia. “Each of our Alveare wines tells a story about our life and the farming community we live in.”

While Orenda Winery featured a colorful circular label, Alveare Wines will include pencil and graphite pictures by Artist Sarah Cassey. Each label will feature an image from the historic Carnation farm estate — from honeybees, cows and friendly neighborhood pigs to heirloom apple trees and antique winery equipment. Each wine label will have a bee symbol in the upper left corner, and the bee is also imprinted on the wine corks.

“Our new name and label artwork reflect our journey as winemakers and the simple elegance of our property and our wines,” said Samantha Kent.

In the past two years, the winery has also created a community cider project with cider made from apples grown in the neighborhood. One of the cider labels features artwork of the silos which stand behind the winery property; the other cider label pays homage to the tasting room’s frequent visitor, a very loud donkey named Huckleberry.

Alveare Winery is located at 32305 NE 8th Street in Carnation. The tasting room is open Saturdays and Sundays from 1 to 5 p.m. With expanded Friday hours from 3pm to 7pm starting March 29th.

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