The cities of Snoqualmie and North Bend are encouraging residents to support local businesses this holiday season by participating in Small Business Saturday on November 29, 2025.
The national event was first observed in 2010 to highlight small, independently owned brick-and-mortar shops during a weekend typically dominated by big-box retailers and online sales. It has since become a widely celebrated day that strengthens local economies and reinforces the importance of community-focused shopping.
In Snoqualmie, residents are invited to explore the Historic Snoqualmie and Ridge Business Districts to find unique holiday gifts, enjoy locally owned restaurants, and support the entrepreneurs who help maintain the city’s thriving business community.
“When you shop in town, you are directly supporting the people who live and work here,” said Snoqualmie Community Liaison Nicole Wiebe. “We want to see our business districts thriving this holiday season, and it starts with where we choose to spend our money.”
Residents can browse local shops and restaurants through the Snoqualmie Business Directory, which provides an overview of businesses across both districts.
North Bend is highlighting the same spirit of local support, noting that the city offers a wide range of shops and services close to home, from bakeries and butchers to bike shops, art and gift stores, salons, nurseries, pet supply shops, and more.
On November 29, Shop Small promotions will be offered throughout the city, with businesses and nonprofit organizations featuring creative discounts and seasonal deals. Gift cards are also encouraged as a convenient way to support local merchants.
Residents can explore local options through both the Downtown North Bend directory and the Discover North Bend business directory, which offer helpful overviews of businesses located downtown and throughout the surrounding commercial areas.
Small Business Saturday began as a partnership between American Express, the National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. Early national advertising campaigns helped launch the effort, which has grown into an annual reminder of the importance of choosing local.
Both Snoqualmie and North Bend are encouraging residents to take part in this year’s celebration by supporting the small businesses that help shape the character and vitality of the Snoqualmie Valley.
