The 2025 Duvall Passport is connecting residents with their agricultural roots through an innovative program that combines farm visits, historical exploration, and community prizes.
Launched August 1st with 23 participating locations, the program has already proven so popular that organizers had to order a second batch of passports within just weeks of the launch.
The passport concept emerged from a collaboration between the City of Duvall and the Duvall Historical Society, sparked by a Washington State Tourism grant opportunity that City Administrator Cynthia McNabb discovered while researching funding for community programming.
“Every December/January, I begin researching grant opportunities for grant programs that can contribute to special events and cultural and recreational programming, as the city’s budget is not able to support as many of these programs as we would like to do!” McNabb explained. The city was awarded $10,000 to launch the passport program and organize the accompanying Harvest Festival.
For Country Roney, President of the Duvall Historical Society and owner of Roney River Ranch, the passport represents a way to engage people directly with their community’s heritage. The idea came to her in November 2023 while brainstorming community engagement strategies. “The idea of ‘the search’ or people having to engage themselves into the community was top on my list,” Roney said.
How the Program Works
Participants collect stamps from farms and historical locations throughout Duvall and neighboring Carnation. Five stamps earn visitors a limited-edition Duvall Challenge Coin presented at a special ceremony, while collecting all stamps rewards participants with an “I survived the Duvall Passport tour” t-shirt.
The program runs through December 31st, though farm seasons vary significantly throughout the year. Organizers recommend that participants research each farm’s seasonality when planning their passport route, noting that berry farms peak in early summer, pumpkin patches shine in October, and Christmas tree farms open from late November through December.
Lauren Zetting, a Duvall Historical Society board member and owner of Zetting Local, coordinated the selection of participating locations by reaching out through social media and personal contacts. When nearby Carnation farms expressed interest, organizers decided to include them as well. “We decided to spread the love!” Zetting said.
Community Response Exceeds Expectations
The program’s success has been immediate and overwhelming. “We launched August 1st with 1,000 Passports, and I just placed a second order on August 18th because we are nearly out,” Zetting reported. The strong community response has kept organizers busy managing the program’s rapid growth.
When asked about the community’s reaction this year, Roney noted that “People are excited and engaged.”
To accommodate farms with specialized offerings or those requiring reservations, the program includes “wildcard” stamps that can be used in any passport space. Current wildcard opportunities include Blackberry Hill Farm/Carnation Soap Co., the Snoqualmie Valley Sunflower Festival, and the Duvall Harvest Festival itself.
Monthly Challenges and Prizes
Beyond the main passport program, organizers run monthly challenges through the @duvallpassport Instagram page and Facebook group. Each month features specific stamp collection goals tied to seasonal opportunities, with winners drawn randomly from participants who post photos and tag the program.
Monthly prizes include baskets of local farm products and gift cards, often sourced from farms that couldn’t participate directly in the passport program. This approach helps organizers spread the love and get them some visibility as well, according to Zetting.
Keeping Participation Accessible
If participants visit a location where passports have run out, the program offers a simple solution. “Just send us a message and we’ll get you a stamp retroactively,” organizers promise. The goal is to make participation “as easy and fun as possible.”
Full program details are available at duvallpassport.com, and participants can follow @duvallpassport on social media for updates and monthly challenges.
The passport program represents more than just a tourism initiative—it’s a celebration of the agricultural heritage that defines the Snoqualmie Valley. As the organizers put it: “Let’s show up for our farmers in the valley this year! Thank you for supporting local!”
